They’re here. For the first time in history, you have four generations in your workplace and five generations as customers. Today you have to understand Traditionalists, Baby Boomers, Gen Xers, and Millennials just to write an email that won’t make someone angry. These generations think differently, vote differently, buy differently, and dress differently. Not understanding these differences creates conflicts and loses sales. You will learn...what the differences are among the generations...what sticking points the differences create for organizations, teams, and even families...how marketing approaches must change to reach the younger generations... what attracts and keeps younger employees...how these differences will complicate the mass exodus of the Boomers from the full time workforce over the next decade. This popular session is full of laughter and insight. Come and see yourself, your customers, your people and your future – and walk away with practical ideas and plans for increasing your ability to get things done across the generations.