Control of Marketing Materials


Deborah A. Austin, CTCP, CFSA

VP, Fiduciary Compliance Manager
PNC Financial Services Group
Philadelphia, Pennsylvania


Who is looking at what your organization is saying? Please join Debbie for a risk-based process review of fiduciary marketing materials - what to review for, key phrases to look for, words to avoid, disclosure statements, policy and procedure, and service levels. Her session will address such materials as print ads, intranet communications, telemarketing scripts, client presentations, brochures, web content, etc. as well as non-marketing materials, like fee schedules and RFP’s, etc.

Click here for speaker biography

Click here for PowerPoint presentation

No other session materials are available